This is random notes gathered while attending the Harrisburg BarCamp 2017.
#Small Data, Big Results http://noboundsdigital.com
Problems with big data, example of being marketed to a product/service even when the data is incorrect. (new baby marketing when family lost the child)
Big Data is often dumb data, do you have talent inhouse to crunch all this data.
Small Data can be actionable and easier to understand and handle it effectively.
Trim down the many data points and focus on the easy parts that actually is helpful (web analytics), this helps you build out digital KPI that is actually useful.
https://www.martinlindstrom.com/small-data/
Buyer Journey
- Awareness
- Consideration
- Decision
How to get better results
- Intentionally observe
- Brainstorm ideas, how to make things simple for the user
- implement, try to keep the changes small re-evaulate
How users interact with your website https://www.hotjar.com
This will show you where people are clicking or not clicking in your site.
Realtime interaction points for a site to offer assitance can help users that are struggling at that point in time.
Small Data is collected for a short period of time and than thrown away. (or end results could just be kept but not the data itself)
Text Mining https://rapidminer.com
Focus on one persons problems of how they start and fail doing an action.
Unmonitored “chat” might be ok as it is better to get the question then no question at all. (this can be done if you set expectations to the end user)
Chat Service https://www.intercom.com/live-chat
#Cloud Based Programming Open discussion on how to leverage the cloud.
Random Topics and Links